Cookie Policy
Cookie Policy
Last Updated: February 2025
Tectona Group (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring transparency in how we use cookies and similar tracking technologies on Wadata platform: https://wadata.africa (“Website”). This Cookie Policy explains what cookies are, how we use them, the types of cookies we deploy, third-party involvement, and your options for managing them.
- What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. They enable websites to recognise your device, store user preferences, and enhance the browsing experience. Cookies are categorized based on their functionality and lifespan:
(a) Types of Cookies by Functionality
| Cookie Type | Description |
| Essential (Strictly Necessary) Cookies | These cookies are critical for the basic functionality of our Website, allowing secure login, navigation, and fraud prevention. |
| Performance and Analytics Cookies | These collect anonymous data about visitor behavior and website performance, helping us improve user experience. Examples include Google Analytics cookies. |
| Functional Cookies | These remember user preferences (e.g., language settings, login details) and provide a personalised experience. |
| Advertising and Targeting Cookies | These track your browsing activity and interests to deliver relevant advertisements and measure campaign effectiveness. |
| Social Media Cookies | These allow interactions with social media platforms like Facebook, LinkedIn, and Twitter, enabling content sharing and targeted advertising. |
(b) Types of Cookies by Lifespan
| Cookie Type | Description |
| Session Cookies | These are temporary cookies that expire when you close your browser. |
| Persistent Cookies | These remain on your device for a specified period or until manually deleted. |
- Basis for Using Cookies
We use cookies based on the following legal grounds
| Legal Basis | Explanation |
| Legitimate Interest | Essential cookies are necessary for the website’s security, functionality, and fraud prevention. |
| User Consent | Non-essential cookies (e.g., analytics, advertising, social media) require user consent under the Data Protection Act 2019. |
| Contractual Necessity | Some cookies enable services requested by users, such as remembering login details. |
| Legal Compliance | Certain cookies help ensure compliance with regulations, such as fraud prevention and security measures. |
- How We Use Cookies
We use cookies for various purposes, including:
- Ensuring the Website functions correctly and securely.
- Enhancing user experience by remembering preferences.
- Analyzing traffic patterns and improving Website performance.
- Providing personalized marketing and advertisements.
- Enabling social media interactions and integrations.
- Third-Party Cookies and Tracking Technologies
In addition to our own cookies, we work with third-party service providers to analyze usage, enhance features, and deliver targeted ads. These third parties include:
- Specific Cookies Used on Our Website
| Cookie Name | Type | Purpose | Duration |
| Google Analytics (_ga, _gid) | Performance & Analytics | Tracks user behavior and website performance | 1-2 years |
| Facebook Pixel | Advertising & Targeting | Enables ad retargeting and conversion tracking | 90 days |
| LinkedIn Insights | Social Media | Tracks interactions with LinkedIn content | 180 days |
| YouTube/Vimeo Embed Cookies | Social Media | Stores user preferences for embedded videos | Session/Persistent |
| Essential Session Cookies | Essential | Maintains user session and security | Session |
- Third-Party Cookies and Tracking Technologies
In addition to our own cookies, we work with third-party service providers to analyze usage, enhance features, and deliver targeted ads. These third parties include:
| Third-Party Service | Purpose |
| Google Analytics | Website traffic analysis and behavior tracking. |
| Facebook Pixel | Advertising and re-targeting. |
| LinkedIn Insights Tag | Professional audience engagement. |
| YouTube/Vimeo | Embedded media content tracking. |
These third parties may place cookies on your device and have their own privacy and cookie policies. We do not control third-party cookie behavior.
- Managing Cookies
You have the right to control and manage your cookie preferences at any time. You can manage your cookie preferences through your browser settings or by using cookie control tools as follows:
(a) Browser Settings
Most browsers allow you to block, delete, or disable cookies through settings. You can set your browser to reject or delete cookies. However, blocking all cookies may affect your ability to access certain features of our website.
Here are links to manage cookies on popular browsers:
(b) Opt-Out of Third-Party Tracking
- You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
- To manage interest-based advertising, visit YourAdChoices or Network Advertising Initiative.
- You may also use “Do Not Track” (DNT) signals if your browser supports them.
(c) Website Cookie Consent Banner
Upon your first visit, our Website displays a cookie consent banner allowing you to accept, decline, or customize cookie preferences.
- Changes to This Policy
We may update this Cookies Policy periodically to reflect changes in technology, legal requirements, or our practices. Any updates will be posted on this page with an updated “Last Updated” date.
- Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact us at:
TECTONA GROUP
Email: karibu@tectonagroup.com
Website: ​​https://tectonagroup.com/
OR
WADATA
Email: privacy@wadata.africa
Website: https://wadata.africa/
BY CONTINUING TO USE OUR WEBSITE, YOU CONSENT TO OUR USE OF COOKIES AS DESCRIBED IN THIS POLICY.